In today's market we're fed all kinds of
ideas about what we should be doing in our
businesses. Some of these ideas are good and
some are not. Some will make your money and
some will take it.
One of the worst and most dangerous of these
ideas is the idea of branding yourself first.
Everyone talks about making a name for
themself and why you've got to stand for
something special and unique and how
powerful and important this is to your
success.
This is stupid and to follow this advice at
the beginning of your business will kill it.
This is like the person with the idea of
starting a business to sell exotic jewelry
and then goes about spending thousands of
dollars to create an image around it.
They create cute cases for the jewelry. They
get special embroidered bags and expensive
business cards with the name of their
business and all that type of stuff and for
what?
They do it because it makes them feel like
they're doing something. It builds the dream
that one day they will flourish and succeed.
Maybe they will, but they forgot something.
Does anyone want their fancy exotic stuff?
Ask them how they plan to sell their jewelry
and they'll show you all the stuff they've
created, but they won't have a plan or system
to sell it.
They've spent time, energy, and in most cases
a lot of money to create an image around
something they don't even know is sound in
their market.
First things first in business - see if
people want what you got. Get to selling it.
Online your business will flourish far faster
if you get to getting results - traffic,
leads, recruits, and duplication - far faster
than if you play in the imaginary realm of
branding yourself as something special.
In fact you'd fair far better in results if
you just copied what others where doing
effectively. (Not blindly though - you've got
to know the numbers behind what they're doing
or else this could be another huge mistake.)
If people want leads - find a way to give them
that. If people want recruits - find a way to
give them that. If your prospects want
systems - find a way to give them that.
ONLY after you've done that right and you're
making sales and your business is growing do
you go about creating a personal claim to
fame.
Paul Birdsall the creator of MyPIP didn't start
out with branding himself.
He found a business. He grew that business.
Then he began to share how he did it all at
the push of a button with others. Only after
people wanted that did he come up with the generic
branded systems people from everywhere in every
company use.
You need to get to getting results first and
that's why you need the MyPIP system first, not
branding:
http://www.getresponse.com/click.html?x=a62b&lc=x2vV&mc=BR&s=tCZcA&y=Z&
At the end of the day if you're hungry and
want a burger and I'm the only person that's
got one - Who you gonna buy it from?
Find the prospect that wants what you got.
Get it to them and then . . .
Leave the cute stuff till later. There's a
place for creating a personal brand in your
business, but that place doesn't come before
the first sales.
Just a few words that will save you more than
a few dollars and a ton of wasted time . . .
All my best stuff,
Harold Kurt
971-732-4241
Harold Kurt, 1047 NW Jeffery Pl, Beaverton, OR 97006, United States
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